Adding a touch of colour to your makeup can instantly elevate your entire look, and you don't need complex techniques to achieve it. While many of us stick to classic black, switching your mascara to a different hue, like purple, can be a transformative yet simple change. Purple mascara is surprisingly versatile, offering a spectrum of shades from deep plum to vibrant lavender, each capable of creating a unique effect. It’s an elegant way to experiment with colour coordination in your eye makeup, subtly enhancing your natural features.
Why Choose Purple Mascara?
Purple is a universally flattering colour in the makeup world. Unlike brighter, more demanding shades, purple has an inherent sophistication. A deep plum or aubergine shade can function almost as a neutral, defining the lashes similarly to black or brown but with an added dimension of colour that becomes noticeable in the light. Brighter violets and lavenders, on the other hand, offer a more playful and fashion-forward statement. This versatility makes it an excellent choice for anyone looking to step out of their comfort zone without going too extreme. It has the unique ability to make eyes appear brighter and the whites of the eyes clearer.
Matching Purple Mascara to Your Eye Colour
The true magic of purple mascara lies in its interaction with your natural eye colour. By understanding basic colour theory, you can select a shade that makes your iris stand out beautifully.
For Brown and Dark Eyes
Purple is a fantastic choice for brown eyes. The richness of a deep plum or berry-toned mascara creates a stunning contrast that makes brown eyes appear warmer and more luminous. The subtle red and blue undertones in the purple pigment draw out the golden or amber flecks often found in brown irises, adding incredible depth and dimension. For a more dramatic effect, a brighter violet can also work, creating a captivating focal point.
For Green and Hazel Eyes
If you have green or hazel eyes, purple mascara is a must-try. Because red is opposite green on the colour wheel, any shade with reddish undertones—like magenta, plum, or amethyst—will create a striking contrast that intensifies the green. This makes the eyes appear incredibly vibrant. For hazel eyes, which often have a mix of green and brown, purple mascara can highlight the green flecks, making them more prominent and mesmerising.
For Blue Eyes
While not a direct complementary colour, purple can still work wonders for blue eyes. A deep, dark violet or indigo mascara can create a sophisticated contrast that makes the blue of the iris appear more intense and electric. It’s best to avoid purples that are too similar in tone to your eye colour. Instead, opt for darker, richer shades that frame the eyes and provide a beautiful, deep backdrop for the blue to shine against.
Eyeshadow Pairings for a Harmonious Look
Once you’ve chosen your mascara, pairing it with the right eyeshadow completes the look. The key is to create balance and let the purple lashes be the star, or to build a cohesive, colourful look.
- Neutral Tones: For an elegant, everyday look, you can't go wrong with neutral eyeshadows. Shades like taupe, beige, soft brown, and champagne create a clean canvas that allows the purple mascara to provide a subtle pop of colour. This is a perfect way to wear coloured mascara to the office or for daytime events.
- Warm Metallics: To create a truly stunning evening look, pair your purple mascara with metallic eyeshadows like gold, bronze, or copper. The warmth of these metallics contrasts beautifully with the cool tones in most purples, resulting in a rich, luxurious, and eye-catching effect.
- Monochromatic Shades: For a bold and artistic statement, create a monochromatic look using different shades of purple. Apply a light lilac or lavender shadow across the lid and define the lashes with a deeper plum mascara. This creates a cohesive and high-fashion look.
- Subtle Complementary Hues: Soft peachy or apricot eyeshadows can work as a gentle complementary shade to purple. These tones provide a soft contrast that makes the mascara stand out without being overwhelming, perfect for a fresh and modern feel.
Tips for Application
To get the most out of your purple mascara, start by applying a lash primer. This helps the colour appear more vibrant and true to the tube, while also adding volume and length. For a subtle hint of colour, apply a coat of black mascara first and then layer the purple just on the tips of your lashes. For a full-impact look, apply two or three generous coats of purple mascara from root to tip, wiggling the wand at the base to build volume. Use a clean lash comb between coats to prevent clumping and ensure a beautifully defined finish.
